Design Impact System

How is this reflected throughout our Design Impact System?

• We're female-led
  It's reported that only 0.1% of creative agencies are female founded, we obviously think that should change. As a female-led, values-driven agency, we work with care, clarity and courage. We bring fresh ideas, different perspectives, and good taste. Our work is thoughtful, we're great listeners, and we're selective with our clients.
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• Neuroinclusivity and diversity within the team
  Guided by team members and advisors with lived experience in racial equity, neurodiversity and intersectional inclusion. This shapes how we design and write, so our work reaches more people and stands out from the crowd.
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• Proportionate pricing
  Our prices are on a scale depending on organisational and project complexity so the price reflects your organisations structure and business needs. We also offer phased projects - building as the business grows - through our partnerships.
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• Processing information and communication
  We adapt to your needs - like things written down, super granular timeline with mini deadlines, weekly calls, documented guides, lots of detailed explanation or just want the highlights? The process is designed with you in mind. At the beginning of our workshops we state that there are no stupid questions. There’s room for not knowing the answers or not being able to access them in your busy brain at that specific time. Plus, life happens; kids need picking up, pets jumping into video calls, different rhythyms of working; we're human first.
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• Tech literacy considered
  We appreciate that everyone has different levels of tech literacy influenced by a range of factors. We do our best to avoid jargon (sorry tech-bros) and to speak in everyday language so you'll always know what we're talking about. Training is an important part of our process to empower your team to have digital confidence.
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• Curious and fun approach
  Designing a brand and website is a big task, and we want it to be something you enjoy working on! (We've even had clients say it was the highlight of their professional year). We know it can feel exposing to show your website to an agency in case they say everything you’ve done is wrong, or steam roll their ideas on to you. That’s not going to happen here, we’re kind and honest and our process is iterative and feedback-led. We even have celebratory launch parties whenever a website goes live, where we send you a bottle of your choice and toast to our collaboration.
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• Transparency in AI use
  As AI becomes part of day-to-day working lives, we recognise the benefits and harms of AI use. We believe that every org should have an AI-use transparency statement just like a privacy policy is standard. If a client asks us to integrate AI in their platform, we ask why it’s needed and take a strategic human approach.
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• Strategic foundations
  Every project begins with a workshop. We identify your values and create a brand foundation statement. We explore your business goals and how the website can support those e.g. credibility signals for funders, policymakers and the public, campaign influence, and investment raised. We review your wealth of sprawing content and make it findable, and we showcase your impact.
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• Future facing
  We work with organisations who are positively shaping the future, whether directly or through the kinds of businesses they themselves support. We're Clean Creatives, meaning we've made a commitment to not work with those in the oil and gas sector.
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• Immersed in industry
  We are Webflow Professional Partners and reguarly attend industry events to keep our knowledge up to date. We run free webinars on improving your visibility in AI results and conduct audits and improvements to help your AI search rankings across Claude, Perplexity, ChatGPT.
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• Connected disciplines in house
  Your brand and tone of voice need to live and work across your online presence, not just within your guideline pack. We are designers and developers so understand how a brand translates into an effective user-interface. Our understanding of Content Management Systems (CMS) informs site's information architecture and content planning, and vice versa. We're also illustrators and visual storytellers, so your identity will feel human without having to rely on stock photography or AI slop.
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• Senior people throughout
  Design Impact is directed by us, Rebecca and Lizzie, and we both lead and deliver the work. Around us we bring in specialists as each project needs them — accessibility, UX and user research, content design, and race equity. You get consistent senior people throughout, and the right expertise at the right moment.
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• We measure impact
  At the start of each project we look into how your site is and isn't working for your organisation currently. After each project we then conduct our 6month impact review. We measure outcomes from quantitative data (site analytics) to qualitative (a survey including how proud you feel to share the site). We'll share the report with you which makes for a great resource to show stakeholders.
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• Accessibility and inclusion
  We treat accessibility as the starting point rather than a final check e.g. colour contrast, readability, screen reader compatibility, alt text on images, and accessible link descriptions. We also have consultants to help guide us on how we show up as an organisation. You can read more of our thoughts on designing for equity here.
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• Roll out beyond the project
  It's important that your team will actually use the website which is why we include key members in the process throughout. We build a flexible system with the structures needed to scale, and brand guidelines can be brought to life online rather than stuck in a pdf. We know how important your investment is, so we share advice on how to get buy in from everyone to embody the new brand and website.
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